Analyze the Hotel Industry in Porter Five Competitive Forces
نویسنده
چکیده
This article is going to discuss the strengths and weaknesses of the Hotel Industry on a global basis and to study the viability of a hotel project, taking into account the five competitive forces of Michael Porter’s Model. The main competitive forces and factors within those forces will determine the feasibility and potential profitability in a hotel project. The two crucial factors that enable hotels to differentiate themselves are good location for relative target market and quality of service.
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